Trece Lunas

Trece Lunas® is an urban restaurant located in Monterrey, Mexico, highly known in this city for its vibe, original concept and for been located in one of the city’s most beloved landmarks: “Barrio Antigüo” (Tr. -Downtown’s old hood). For a long time, this was the brand’s only location until now.

The objective was pretty clear, communicate that this iconic brand is opening its second restaurant outside Barrio Antiguo.

The Solution: We created the concept “Del Barrio a tu barrio” which translates as “From the hood to your hood”, a simple phrase, easy to understand using on-brand slang that states loud and clear that we brought everything that makes Trece Lunas great to its new location, in other words: same place, new address. 

Advertising, creative concept and producto photography by Balandrano Studio.