Brand Case — Trece Lunas®

Trece Lunas® is an urban restaurant based in Monterrey, Mexico — widely recognized for its distinctive vibe, original concept, and its home in one of the city’s most iconic landmarks: Barrio Antiguo, Monterrey’s historic downtown district.

For years, this location defined the brand’s essence and local following. But now, Trece Lunas takes its next bold step: expanding beyond Barrio Antiguo to bring its unmistakable spirit to new neighborhoods.

The Objective:
Communicate that this emblematic brand is opening its second location, while staying true to the roots that made it a local favorite.

The Solution:
We developed the concept “Del Barrio a tu barrio” — “From the hood to your hood.”
A simple, memorable, and on-brand phrase that speaks the language of Trece Lunas’ audience. It declares, loud and clear, that everything people love about the original — the flavor, the energy, the attitude — is coming with it.

Same soul. New address.
That’s how Trece Lunas brings the Barrio wherever it goes.

Advertising, creative concept and producto photography by Balandrano Studio.