Brand Manifesto — Hazlo Regio

Hazlo Regio is more than a movement — it’s a call to rediscover the values and actions that define what it truly means to be Regio.
Our goal is to inspire a more united, participatory, and value-driven society, rooted in the spirit that has always characterized Monterrey and its people.

Being Regio is something special — but it’s not about the coincidence of being born here.
Throughout history, Regios have come and gone; they have different backgrounds, accents, traditions, and surnames.
Because this identity — the one we wear with pride — isn’t inherited, it’s earned.

It begins with service to others, with the example we set for our children, and with the actions that strengthen our communities.
What makes us proud to call ourselves Regios is not just where we’re from, but what we stand for — the values we live by and the harmony we build with those around us.

To be Regio means going beyond — doing things with excellence, with passion, and with a sense of purpose that drives both individual and collective progress.

Because we understand that to be, we must first do.
That’s the essence of Hazlo Regio: a movement that transforms pride into action.